Why Sleep Well Sells Independent Mattress Manufacturers
Why You Need to Consider Smaller Brands
We get the question at least once a week, “Do you sell S***a? Do you carry T*mperP*dic?” We can pridefully say, “No we don’t, we found smaller manufacturers who can react faster to our customer needs.” Sounds like hype, I know (Trust me I know), BUT our manufacturers respond within an hour or two to ANY customer request we’ve ever had. Over the next couple of paragraphs, I will explain, Why Sleep Well carries smaller manufacturers, What that does for our customers, How this is a much smarter way for our customers to find better sleep.
Hype again, but I will back it up. We go out of our way to team up with reputable manufacturers that are smaller and closer to our consumers. A smaller manufacturer has better listening skills to the consumers. There aren’t ten layers of bureaucracy to go through to find out that there is a growing number of customers needing cooler sleeping materials AND a more firm surface because their back is killing them in the morning.
I have called one of our partners and asked for a specific build on a mattress that we have had questions for, and by the next quarter, something has been designed specifically for that need. Oh, and the other part of this story…it’s now our best seller.
How Does Sleep Well Choose The Brands They Carry?
Finding a Brand to carry has been easy for us. We are constantly approached by companies that want us to be the next “Lowest Price” leader. They pitch pricing that would be so easy to be super competitive with. They pitch mattress design that guarantees a sale in a sub$300 category. Then with that same design promise, our customer would be back to us in 3 years instead of 6 to 8 years that is normal. Wow, the amount of business that we could be doing with this style of selling would be fruitful. BUT, that’s never been us.
From the very beginning of the concept of Sleep Well, we decided we were going to sell sleep. Sleep is what people need. They don’t need hype, don’t need fake pricing, don’t need to be afraid or sharky salespeople when they enter our store. We chose to concentrate on Just selling sleep and pain relief from a bad back. We seek brands that address customer needs such as Chiropractor Designed mattresses for our customers with back issues, Cooling mattresses for our customers struggling with sleep loss due to extreme body heat, and mattresses designed to help sleep come faster and longer.
Big Brands Sell Better Mattresses, They Can Afford Better Materials
The real reason there are differences in mattress Brands and one Brand is so much bigger than the other is due to Advertising. There are no differences in the materials available to Smaller Individually owned Brands than the materials available to the Big Brands. The real difference lies in the ability to spend a LOT more on advertising than the smaller brands. Science and Engineering are in the design and makeup of the mattress you choose; Advertising is in the hype that makes you remember the name of the Brand.
Science and Engineering of a mattress are what helps you sleep better, and helps your back pain ease in the morning. Advertising just convinces you that the Name is what you need. Remember this next time you think a more prominent name brand is better, more than half of your cost is from the number of dollars spent on advertising NOT on any magic material that cannot be used by another brand.
Customer Service and Warranties
Mattress and Sleep Product warranties are all about the same. If your mattress gets a body impression (dip) of such and such size within this time period, let us know, and we’ll replace your mattress. Big Brands, Smaller Brands are pretty much the same. The real difference comes with the response time. We’ve handled warranty issues within hours, we’ve seen them fixed immediately. The last thing you want is to be without a replacement for months on end. The smaller manufacturers respond with immediacy, “Our next trip to your store you’ll have that” is the response we always get. There has never been a time when our customers have not been taken care of, and there won’t be. Our vendors know we wouldn’t put up with that.
I have tried not to hype our Brand too much, and I hope I have succeeded. My real meaning behind writing this was to inform you, our friends, our customer, and future customers that Sleep Well is more concerned with finding Brands that help you find better sleep than to find brands with their own bigger names and bigger agendas ($). Remember, When You Sleep Well, You Live Well.
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About the author:
Javier is the owner of Sleep Well, professionally trained sleep stores, specializing in specific mattresses for specific needs. He lives to give. He is an active member of his community and church. His hard work and efforts pay off for him when he can help others, and give to efforts for the betterment of others.
His spare time is spent with his beautiful wife, Gretchen. They are craft beer hobbyists who enjoy making their own beers, visiting small breweries, and making new friends. Their lives revolve around church, family, exercising, four great dogs, and keeping up with their home in Alamogordo NM.